Information is transmitted rapidly across smart phones, Internet connections and social media. Utilized correctly, these technologies can greatly enhance brand recognition and expand public awareness. If mishandled, new media can ruin a cultivated brand image. It’s a balancing act best left to the services of a competent tech PR agency
The PMBC Group is a Los Angeles public relations firm, which integrates traditional PR tactics with modern communication technology. Time-honored tactics like press outreach and public events are paired with social media, blogging, and online newsfeeds to create effective tech PR strategies.
The result is smart and effective campaigns, which can target specific public segments instead of broad strokes. Technology is put to work to generate results-oriented campaign payouts the clients of the PMBC Group have come to expect. Social media tools of all types are utilized to build awareness and in turn positively influence audience behavior.
Good tech PR acknowledges the importance of social media in achieving good results for any client campaign. Along with go-to outlets like Facebook, Twitter, Linkedin, emergent social media sites have also been added to the roster including Instagram, Reddit, and Pintrest. Wherever there is an opportunity or tool for capturing the public’s attention, the PMBC Group seems to be already making use of it.
Communication technology provides the edge, but ultimately the people behind it provide the edge, making this tech PR possible. They’re talented media professionals who love what they do. The creative thinkers of the PMBC Group know their way around new media and technology to deliver great results on any campaign being worked on.
The human talent paired with modern technology is what makes the PMBC Group the tech PR experts they’ve become. Look no further than intelligent campaigns launched into the public consciousness on their client’s behalf. Their campaign success isn’t measured as much in followers or “likes” but rather the quality and permanence of influence exerted over their clients target audience.
In sum, good tech PR strikes a fair balance between modern communications technology and proven PR methodology. Los Angeles’ PMBC Group has shown their proficiency at both, allowing them to take on any campaign from a small website launch to a national product unveiling. If you want good tech PR, they are the ones to contact.